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Email isn’t sexy. It isn’t viral like TikTok. It isn’t chock-full of perfectly filtered, scrollable images like Instagram. And you can’t use it stalk your ex-boyfriend’s, B-list celebrity third cousin through it like you can on Facebook. But it works as a marketing channel for online retailers. Just ask Esme Hovekamp, director of marketing at high-end […]
The post How retailers personalize their emails to make a tailor-made message appeared first on Digital Commerce 360.
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