[ad_1]
Apparel merchant Betabrand is all in on livestream shopping. Since January 2021, the merchant produces 10 livestream shopping videos a week, features the video streams in the center of its homepage and dedicates five employees to focus on livestream. “It’s our entire business at this point,” says creative director Marie Andresen. “Everyone is working toward […]
The post Betabrand pivots to livestream as focal sales channel appeared first on Digital Commerce 360.
[ad_2]
Source link
