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PepsiCo Inc. doesn’t sell much directly to consumers online. But it sees ecommerce as a vital part of its future and credits digital sales with helping it—and the retailers it works with—stay competitive and connected with consumers during the COVID-19 pandemic. The consumer packaged goods (CPG) giant set up a dedicated ecommerce team about five-and-a-half […]
The post How PepsiCo’s ecommerce investments pay off in the wake of COVID-19 appeared first on Digital Commerce 360.
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